A Florida woman filed a hefty class action lawsuit against The Hershey Company, claiming the chocolate maker used “false and deceptive advertising” for its Reese’s candies.
As per court documents, Cynthia Kelly is filing a lawsuit against Hershey’s “on behalf of herself and all other similarly situated individuals who purchased a Reese’s Peanut Butter product based on false and deceptive advertising.” The legal complaint, lodged on Thursday in Florida’s Middle District Court, contends that Hershey’s is in violation of Florida’s Deceptive and Unfair Trade Practices Act.
The crux of the matter lies not in the taste but in the appearance. In the lawsuit, Cynthia Kelly alleges that Reese’s Peanut Butter products were “falsely” portrayed as “containing explicit carved-out artistic designs when there are no such carvings in the actual products.”
As outlined in the legal complaint, the Reese’s Peanut Butter Pumpkins, for instance, are depicted on the label as having carved-out eyes and a mouth to resemble a jack-o-lantern. However, according to the lawsuit, the actual product lacks these carvings for the eyes and mouth, leading to the claim of deceptive representation. a hefty class action
The lawsuit contends that not only the Reese’s Peanut Butter Pumpkins but also other holiday-themed candy such as Reese’s White Ghost, bats, footballs, and similar items are lacking the decorative carvings depicted on their packaging. Cynthia Kelly asserts that many consumers have been “tricked” and “misled” by the pictures of the products, emphasizing the alleged discrepancy between the visual representations on the packaging and the actual appearance of the candies.