As 2023 comes to a close, exploring yearly sales reports reveals interesting trends. Despite Chevrolet discontinuing the Bolt, sales increased by an impressive 63 percent compared to 2022. Additionally, Miata sales saw a notable uptick, rising nearly 50 percent. However, the enduring popularity of massive pickup trucks in the U.S. remains evident.
Ford maintained its dominance, securing the top spot by selling 750,789 F-Series pickups in 2023, marking a 15-percent increase from the previous year. In comparison, Chevrolet sold 555,148 Silverados, representing a 7-percent improvement. The Silverado’s GMC counterpart, the Sierra, achieved 295,738 sales, a notable 22-percent increase. Combining the Sierra’s sales with the Silverado’s brings GM’s full-size truck total sales to 850,886 units, underscoring the enduring demand for large pickups in the U.S. market.
In contrast, Ram faced challenges in 2023, selling 444,927 trucks, which reflects a 5 percent decrease compared to its 2022 sales total. The apparent limitation in the affordability of models like the TRX may have contributed to this decline. It’s worth noting that the sales figures for the major automakers, often referred to as the Big Three, encompass heavy-duty trucks. For instance, the F-Series sales figure combines both F-150 and Super Duty sales for Ford, and Chevrolet’s figure includes both Silverado 1500 and Silverado HD sales. This distinction provides a comprehensive view of the overall performance of these brands in the truck market. sales reports reveals
As far as other full-size pickup trucks go, Toyota managed to sell 125,185 Tundras, which works out to a 20-percent jump in sales, and Nissan sold 19,189 Titans, which is 27 percent higher than in 2022. Also, while it’s technically a midsize pickup truck, it weighs 9,000 pounds, so we’d also like to point out that 3,244 people bought GMC Hummer EVs last year, an increase of 280 percent.