After Taylor Swift released her re-recorded album, Taylor’s Version, the original version of “Speak Now” experienced a significant decline, with a 60% reduction in its weekly U.S. consumption over the course of 12 weeks.
This phenomenon has occurred three times before. Taylor Swift’s re-recorded and expanded version of her nine-times platinum 2014 album, “1989 (Taylor’s Version),” adheres to the same highly successful formula used for her previous three albums: “Fearless,” “Red,” and “Speak Now.” If “1989 (Taylor’s Version)” follows the same trajectory as its predecessors, it is likely that the original Big Machine-era version of “1989” will continue to experience a significant decrease in its weekly consumption and gradually be overshadowed by the more popular and Swift-endorsed re-recordings. After Taylor Swift
This phenomenon has occurred three times before. Taylor Swift’s re-recorded and expanded version of her nine-times platinum 2014 album, “1989 (Taylor’s Version),” adheres to the same highly successful formula used for her previous three albums: “Fearless,” “Red,” and “Speak Now.” If “1989 (Taylor’s Version)” follows the same trajectory as its predecessors, it is likely that the original Big Machine-era version of “1989” will continue to experience a significant decrease in its weekly consumption and gradually be overshadowed by the more popular and Swift-endorsed re-recordings.